Spotlight on Cybertary Elk Grove
Communicating with people face to face and keeping her own schedule are two things that Sharon Holbrook treasures. And despite the fact she’s in the virtual-assistance business, her Cybertary franchise in Elk Grove, CA has offered plenty of opportunity for connecting with people in the flesh and creating her own schedule. “I’m very uncomfortable doing things on the phone,” she says, “so my most success comes from doing what I like most, and that is meeting people.” And it’s the variety of folks, to say nothing of the variety of jobs, all handled in her own time frame, that excite her, and make the work, well, fun. “Plus I get to be creative,” she says, adding that no two days are quite the same.
An assignment she recently enjoyed was assembling an operations manual for an electrical company in the San Francisco Bay area. “They have a lot of data put together, and they’d had it in some sort of format, but wanted it to be put into a marketable piece, user-friendly. It’s probably been the most fun and challenging,” she said.
Elk Grove, the second-largest city in Sacramento county, lies 15 miles southeast of the capitol city and was voted the fastest- growing US urban city between July 1, 2004 and July 1, 2005. For new businesses like hers, launched in January 2009, it’s been a challenging area, she admits. “It took me a lot longer than I anticipated to get the name out there and get people understanding who we are and what we do.” But persistence pays off. With seven team members on contract, Holbrook’s found herself progressively busier, and being close to the bustling Bay area has been a plus as well. “Elk Grove’s an older community, a great community: I really enjoy it,” she said.