Sunday, November 28, 2010


Spotlight on Cybertary Roseville

"There used to be a person that did this, and he isn’t here anymore, and the work still needs to be done, but we’re not hiring.”

That’s the refrain that partners/owners Valerie Dow and Tina Angell of Cybertary Roseville often hear when companies contact them for virtual assistance. Theirs is the first Cybertary franchise, which the two formed in February 2007. Today, they’ve got eight team members.

“With the economy in general, people have been downsizing their work forces,” says Valerie, “and in lieu of hiring, they’re outsourcing some of their tasks to protect their existing work force.” That’s where Cybertary steps in. “It’s a win-win for us and for larger companies, and even for some smaller ones,” she said. Without having to commit to a contract or a minimum amount of work, companies can plug in Cybertary services at the drop of a hat or a wireless mouse, and feel good about saving money.

One of the franchise’s major coups last year was assisting the city of Dixon, CA. in the summer of 2009 in putting together a grant package that earned them $3 million from the US Department of Commerce. The grant is being used to make water supply and storage improvements in a commercial/industrial area of Dixon, and is projected to create 1000 jobs and generate $40 million in private investment. A glowing example of where outsourcing allowed the city to pursue a project that otherwise may have overwhelmed existing staff members and might not ever have taken off.

At a recent economic forum, Tina learned that the projected behavior for most business comes down to a single word: Caution. “There may be some hiring, but companies—typically large and mid-sized ones—are going to be cautious. So as they grow they’re going to need someplace to expand that overflow work.” Cybertary offers the perfect solution.