Monday, July 18, 2011


Bhuvana Krishnan Named One of Five Successful Immigrant Entrepreneurs by The Street

In a recent article at thestreet.com, Bhuvana Krishnan of Cybertary Alpharetta was featured in a case study of five successful immigrant entrepreneurs.
Krishnan contemplated starting a business along similar lines as Cybertary for several years. She had the intention of setting up the business while still working full-time at an insurance company "and that just didn't happen," she says.
Through a friend, Krishnan was introduced to the Cybertary franchise network and chose in late 2009 to open a franchise because "my time to market would be drastically reduced" and she'd have support on the back end if needed, she says.
"I quit my job and started this at the height of the recession," she says. "It was definitely a big risk, but one that I haven't regretted."
 Congratulations, Bhuvana!

Sunday, June 19, 2011


Emma Farmer Wins Charlotte Women in Business Award

The Charlotte Business Journal has awarded Emma Farmer their 2011 Women in Business award. Emma is a Cybertary regional representative for the east coast and  operates the Cybertary Charlotte franchise.

Congratulations, Emma!

Emma (right) and her daughter Aisha Horne after accepting the award.

Tuesday, April 26, 2011


Are You Coming to Portland?


For those planning to attend the Cybertary mini-conference at the Heathman Hotel on May 2nd and 3rd, or the IVAA Live Summit on May 4th, 5th, or 6th, here are a few tips and links to help you plan your Portland visit.

Getting around

If you’re staying at the HiltonHeathman, or another hotel downtown, you may want to ride the red line on the MAX train from the airport to Pioneer Square. That will put you two and a half blocks from the Heathman and Hilton, and within close walking distance of many other great downtown hotels.

If you are staying at the Hilton and want to rent a car, they have a parking package that you should ask about. If you’re on foot but would like to cover a bit more ground, through the Pearl District and into the uptown area, ride the Portland StreetcarBike rentals are also available.

When timing your return trip to the airport, check out the PDX Arrivals and Departures page.

Food and entertainment

The downtown food carts provide a wide variety of affordable cuisine options, but most are available only at lunchtime. That’s no problem, as there is a huge variety of great dining within reasonable proximity of the Live Summit.

Portland’s also famous for its brewpubs, of course, and there’s a thriving bar scene downtown as well. Coffee is pretty popular here as well.

There’s also a great Portland music scene, and there are quite a few places downtown to catch a show.

Of course the Cinco de Mayo festival begins on Thursday, May 5, at Tom McCall Waterfront Park and includes a full carnival setup and fireworks at 10pm.

Other things to see nearby

Washington Park is a quick ride west on the MAX, and includes many beautiful attractions, including the International Rose Test Garden (which should be blooming in May), the Japanese Garden, and the Oregon Zoo.

Portland’s Chinese Garden is said to be the largest of its kind outside of China. It’s amazing how much Chinese landscaping and architecture they got into a single city block.

Powell’s City of Books is a bit of nirvana for book lovers.  According to Fodor’s, Powell's City of Books is "The largest independent bookstore in the world, with more than 1.5 million new and used books, Powell's is a Portland landmark that can easily consume you for several hours... It's so big it has its own map, and rooms are helpfully color-coded ..., so you can find your way out again."

For those interested in other kinds of shopping, note that there’s no sales tax in Oregon, and the Pioneer Place mall is very convenient to the Heathman and the Hilton.

There’s more to do and see in the Portland area than could possibly covered here, so you might want to do a little research on your own.

Thursday, April 14, 2011


Spotlight on Cybertary Chantilly

What’s the golden key that opens the door to business for Kristen Morris? Networking, networking, and more networking.

 “Our business is very referral-based,” says Kristen, a former consultant who started her Cybertary organization in Chantilly, Virginia, a year-and-a-half ago, and likes the flexibility and variety it offers. “I lunch my way through the week,” she says with a laugh. “Networking events are either at 7:30 a.m. or they’re at lunch,” she explains. She knows she has to get out there regularly and make contacts in her area, part of the busy Dulles high-tech corridor. Which can be fun. “That’s just how people do it. It’s very much who you know.” 

What’s distinctive about her neck of the woods? High tech, plus a lot of government contracting with the nation’s capitol nearby. “I think what makes it unique here is everybody’s very tech savvy, and we have a high population of solo entrepreneurs and small businesses.”

What’s tough about it? “People around here tend to be very Type A,” she explains. “They’re just so used to having to do everything themselves. We’ll meet with people and they’ll say, ‘I need a virtual assistant,’ but they may not know what a virtual assistant is. That’s when I send out ‘150 Ways A Cybertary Can Work for You!’ I do a lot of educating.”

One of the major things Kristen has learned in her Cybertary work is the importance of follow up. “People are always willing to talk about what they need, but if I don’t personally follow up, it doesn’t happen. I don’t think I realized quite how much energy went into that. I have to admit I like talking to people, though.”

Monday, March 28, 2011


Tips on Growing Your Business (Even in Slippers) from Cybertary Founder

In a follow-on to their previous Cybertary coverage, FOXBusiness and reporter Liza Porteus Viana have published another article, “Tips on How to Grow Your Business, Even in Slippers,” that features Cybertary founder and CEO Patricia Beckman. In this article, Patricia lists ten tips for growing your business, starting with No. 1, Be Prepared for the Wild Magic of Growing a Successful Business:
“I get a lot of questions from new entrepreneurs like, ‘how did you do it?’ or ‘what's your secret to success?’” Beckman said. “At first, I found myself stammering a little for an answer that felt authentic. It's not that I had any doubt about the hard work I had put into the business, it's just that there was this critical bit of ‘magic’ that happened along the way as well - and both have been instrumental in Cybertary's success.”
Being prepared can be the best groundwork for growth. She believes hard work, preparation, and even a little "doing nothing," when necessary, prepared her for the fairly rapid growth of her business.
“Good business sense means knowing when to be hands on and when it pays to just sit back and let the magic of good business preparation take its course,” she said.
Many thanks to FOXBusiness for the great coverage!

Tuesday, March 22, 2011


FOXBusiness Features Cybertary's Patricia Beckman

In an article entitled “Fish Sticks Pushed Mom to Become an Entrepreneur,” FOXBusiness's Liza Porteus Viana relates the Who, What, Where, When, How, Why, and Day in the Life of Cybertary founder and CEO Patricia Beckman.

The titular fish sticks come from the “Why” part:
“Everyone has their ‘a-ha’ moment. Sadly mine was over fish sticks,” Beckman said. The “fish sticks” moment occurred when Beckman was preparing dinner for her girls and didn’t know which one wanted ketchup and which one wanted tartar sauce.
“It hit me that a mother should know these things,” she said. “Since I worked such long hours and traveled often on business, I had lost touch with my family. I didn’t know my daughters’ friends, missed school events and recitals, and the girls had even stopped coming to my side of the bed in the middle of the night, since Dad was the one who was always there for them. I thought – ‘I’m the Mommy!’” So, Beckman resigned from her corporate job and set out to create her own perfect “dream job” that would allow her to be more available for her family while meeting her professional objectives and financial goals.
Congratulations, Patricia, on the great exposure!

Wednesday, March 16, 2011


Cybertary Holding Mini-Conference Ahead of IVAA Live Summit 2011

Since a number of Cybertary operators are planning to attend this year's IVAA Live Summit in Portland, OR, which runs May 3-6, Patricia is planning a Cybertary mini-conference for Monday and Tuesday, May 2-3. The conference will run from 9am-5pm Monday and 9am-1pm Tuesday, breaking early Tuesday to allow for some free time ahead of the reception that kicks off the Live Summit Tuesday evening.




The venue for this event is the prestigious Heathman Hotel, which is one block south and across Broadway from the Portland Hilton Executive Tower, where the Live Summit will be held. Those able to attend will also be hosted for dinner Monday evening at the award-winning Heathman Restaurant, which will also be catering the conference sessions.

Conference session content is still being developed, and more information will be posted here as it becomes available.

[Photos: Flickr/Merelymel13]